{"id":1671,"date":"2018-09-15T14:33:41","date_gmt":"2018-09-15T19:33:41","guid":{"rendered":"https:\/\/fairmountpetservice.com\/Blog\/?p=1671"},"modified":"2020-08-18T11:04:12","modified_gmt":"2020-08-18T16:04:12","slug":"starting-dog-walking-business-testimonials-management","status":"publish","type":"post","link":"https:\/\/fairmountpetservice.com\/Blog\/pet-services-blog\/pet-business\/starting-dog-walking-business-testimonials-management\/","title":{"rendered":"Starting a Dog Walking Business Part 5: Testimonials & Management"},"content":{"rendered":"

Get Online Reviews and Testimonials ASAP<\/b><\/strong><\/h2>\n

 <\/p>\n

\"starting<\/p>\n

When you are first starting a dog walking business, you most commonly get your first clients from people you know, by posting flyers, and thru talking to dog owners directly. That well will dry up fast. You have to remember that people move or their requirements change. Which mean you lose clients. Your best method is to have people contact YOU by finding your website.<\/p>\n

 <\/p>\n

Online Reviews<\/b><\/strong><\/h3>\n

I assume that most people are like me and seeing a high review rating\u00a0is a major factor for buying a product or a service. Are you more likely to contact someone with a 4.5-star rating or someone with 1 star or no reviews at all? You MUST get your clients to give you 5-star reviews on sites like Yelp, Google Business Listing, Facebook, etc.<\/p>\n

I first simply asked my clients to give me some online reviews. To make it easy for them, I emailed them the links to my business profile. I mentioned whether they would have to create an account\u00a0for some of the sites. And I put the top review sites at the top of the list\u00a0and I think one or two did a review or two. I needed many reviews on many sites.<\/p>\n

I\u2019ll tell you exactly how I got my clients to take time out of their day to go to up to 10 sites and add reviews (sometimes after having to create an account): FREE WALKS. I offered $2 per review, 5 would get you a free walk. I had to give them an incentive. Is it wrong to do that? Maybe, but I did it anyway. And I\u00a0would\u00a0do it again if I had to. That\u2019s how important reviews\u00a0are.<\/p>\n

 <\/p>\n

Website Testimonials<\/b><\/strong><\/h3>\n

I used the actual text from the reviews as\u00a0the content of\u00a0the testimonials on my\u00a0site. I used a photo of the pet and the name of the pet and owner and I put the review in quotes. I also added links to some of the sites that had the reviews. Once you do that, you have reviews and testimonials.<\/p>\n

Just remember, you can\u2019t ask your clients for reviews until many months have\u00a0passed. They need a solid track record from you so that they can actually give you a shining review. For this reason, if one of your clients needs a last minute walk or visit, do it. They\u2019ll remember those kinds of things when you do finally ask them for reviews.<\/p>\n

 <\/p>\n

References<\/b><\/strong><\/h3>\n

You will need your first client to act as a reference for your second client. Then you need your first two clients to act as references for your next few clients. And so on it goes. It will probably work out that you ask your first few clients a handful of times or so. I didn\u2019t like bothering them, but it was a huge help to my business.<\/p>\n

The strange thing is that I never get asked for references anymore. I assume it is all the reviews and testimonials, plus the age of my site. I rank on the first page of Google for a few search terms. So eventually, you won\u2019t need them anymore, but in the beginning, you do.<\/p>\n

 <\/p>\n

Management<\/b><\/strong><\/h2>\n

I use Microsoft\u00a0Excel for many management type functions. You could use Google Sheets if you don\u2019t have MS Office. When you start getting a lot of clients, a notepad won\u2019t cut it. I have three main tabs:<\/p>\n

    \n
  • Weekly dog walk & pet sitting schedule<\/li>\n
  • Weekly $ sums of all the walks and visits for each client<\/li>\n
  • Client contact information<\/li>\n<\/ul>\n

     <\/p>\n

    Daily and Weekly Schedules<\/b><\/strong><\/h3>\n

    I have a 7-day sheet that has 15 to 30-minute time slots\u00a0from as early as 7:00 am to 8:30 pm. On each day I put the name of each pet that I need to visit at the\u00a0time\u00a0I should get there. This way I can see my entire schedule for the week\u00a0and I know where I have openings and where I do not.<\/p>\n

    Holidays are a common time for new clients to contact you. The weekly schedule allows you to see which days and times you have available for new requests. You need to know how many walks and visits you can do on any day. Once you have that\u00a0number\u00a0(17 max for me), you can scan your schedule to see if you can take on new clients. Quite often, I book up around holidays and I have to turn people away.<\/p>\n

     <\/p>\n

    Weekly Payment Sum<\/b><\/strong><\/h3>\n

    My second sheet lists the total pay\u00a0for\u00a0each\u00a0client for the entire week. It\u2019s as simple as keying the dollar value of all the walks\u00a0or visits for each day\u00a0and summing the entire row for the week.<\/p>\n

    For example, if I have a client who regularly does five 15-minute walks per week at $12 per walk, the sum of the week for that client is $60. It\u2019s a great way of tracking money for the week. Just enter the amount paid at the end of the week and make sure the #\u2019s match. Depending on the amount, people may leave more than they owe and you can carry that to the next week as a credit. And sometimes people short you, usually by accident. Just leave a note and add the difference to the following week.<\/p>\n

     <\/p>\n

    Client Contact Information<\/b><\/strong><\/h3>\n

    My third main sheet lists all my clients by service type. I make sure to have their cell #, email address and home address. I\u2019ll also enter alarm codes if they have an alarm,\u00a0and the pet name(s)\u00a0as well. It\u2019s easy to forget the pet names for pet sitting clients as you can go a few months without visits.<\/p>\n

    All this is so I can contact the client at any time if I need to\u00a0and to help with scheduling. Most often, I need to contact them about upcoming holidays and whether or not they will need visits.\u00a0And I can just copy and paste their name and pet\u2019s name to the $ and schedule tab as needed.<\/p>\n

     <\/p>\n

    Web<\/b><\/strong>site Management<\/b><\/strong><\/h2>\n

    If you have a website, you\u2019ll have to renew your domain name every year. That\u00a0should be\u00a0done automatically by your host company when you pay them for the upcoming year of hosting. You also want to continue doing link building, creating and sharing posts, uploading photos, writing blog posts, etc. Always remember to add keywords to everything online thing you do.<\/p>\n

    I\u2019m not going to cover it here, but you need to learn Search Engine Optimization (SEO).\u00a0I\u00a0am by no means an expert on SEO, so I won\u2019t cover this absolutely extensive subject here. You\u2019ll have to learn about that yourself. But you should always be working on making sure your site appears on page 1 of Google when people in your area search for services you provide. The importance of that is the reason why I put the name of my neighborhood in my business name.<\/p>\n

     <\/p>\n

    Raising Rates<\/b><\/strong><\/h2>\n

    If you started out with lower rates than your competitors, eventually you want to match their rates. Your increase will apply to any new clients that contact you. For existing clients, you can \u201cgrandfather\u201d them in for as long as they stay with you, or you can give them notice towards the end of the calendar year\u00a0that the rates will change on January 1st<\/sup>. How you handle rate increases for existing clients is up to you. I recently gave my clients a full month\u2019s notice. Most replied to my email and were all fine with\u00a0it. I did lose one client though I don\u2019t think it was for the rate increase (long story and not applicable here).<\/p>\n

     <\/p>\n

    Hiring Walkers<\/b><\/strong><\/h2>\n

    This is tempting but it comes with its own set of problems. I\u2019ve had a couple of great walkers, a few okay ones and three \u201cregretful hires\u201d\u00a0(I would prefer to use different descriptions for them).<\/p>\n

    My best walker was a pet sitting client. Now that is someone you can trust. My advice for hiring walkers and sitters is to go slow – really slow. Don\u2019t get greedy and see the dollar signs with a bunch of walkers and sitters. You have to make sure each person you hire is top-notch. Your company\u2019s name is on the line, not to mention the well-being of the pets in their care.\u00a0Plus there are more management\u00a0areas when it comes to employees. You\u2019ll need two sets of keys, you have to figure out their pay (I did 80\/20), you need to email your walkers about their schedules, etc.<\/p>\n

    I tried\u00a0to only hire people with\u00a0experience, except for one of the bums (messed up on that one). Also, you must meet all new clients first, and then have your walkers meet them\u00a0afterward. The new clients will not see you as the main person if they only meet your walker.\u00a0I did not do that and a person I fired stole some of my clients.\u00a0Oops! Don\u2019t make the same mistake\u00a0I did.\u00a0You\u2019re the boss, you meet the clients first, and hopefully, it all works out for you.<\/p>\n

     <\/p>\n

    Insurance Claims<\/b><\/strong><\/h2>\n

    Hopefully, you won\u2019t ever have the need to make a claim to your insurance company. Your goal\u00a0is to\u00a0NOT ever have to do that. I only had to do it once when I left a crate unlocked and a puppy chewed an expensive pair of shoes. The company you are\u00a0insured\u00a0with should have\u00a0guidelines\u00a0on how to file claims it but the goal is to not have to file claims. The better you are at your job, the better your clients will think of you. And recommendations are the best way to get new clients.<\/p>\n

     <\/p>\n

    That\u2019s the majority of the boring management stuff you have to think about\u00a0if you plan on starting a dog walking business. I could also\u00a0mention keeping\u00a0on top of reordering poo bags and business cards, and there are probably a few other minor things to do. But for now, these are the important management areas that you need to think about on a daily or monthly basis. My\u00a0final\u00a0article will be a recap of this and the\u00a0preceding\u00a0articles with some\u00a0closing thoughts. As always, contact me with any questions you have ~\u00a0hope to hear from you.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Starting a Dog Walking Business Part 5 is about getting reviews and testimonials from your clients, and asking them to act as references. I also cover regular management using a spread sheet for client contact info, scheduling and calculating fees owed and paid. Finally, I cover various topics such as hiring walkers, ongoing website concerns, raising rates, and more.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"on","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"on","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[10,22,19],"class_list":["post-1671","post","type-post","status-publish","format-standard","hentry","category-pet-business","tag-dog-walking","tag-pet-business","tag-pet-sitting","entry"],"yoast_head":"\nStarting a Dog Walking Business Part 5: Testimonials & Management - Fairmount Pet Service<\/title>\n<meta name=\"description\" content=\"Starting a Dog Walking Business Part 5: covers reviews, testimonials, references, raising rates, using spreadsheets for payments, client info, \u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fairmountpetservice.com\/Blog\/pet-services-blog\/pet-business\/starting-dog-walking-business-testimonials-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starting a Dog Walking Business Part 5: Testimonials & Management - Fairmount Pet Service\" \/>\n<meta property=\"og:description\" content=\"Starting a Dog Walking Business Part 5: covers reviews, testimonials, references, raising rates, using spreadsheets for payments, client info, 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