{"id":1451,"date":"2018-08-20T19:42:02","date_gmt":"2018-08-21T00:42:02","guid":{"rendered":"https:\/\/fairmountpetservice.com\/Blog\/?p=1451"},"modified":"2020-08-18T11:04:34","modified_gmt":"2020-08-18T16:04:34","slug":"how-to-start-your-own-dog-walking-business-pt-3","status":"publish","type":"post","link":"https:\/\/fairmountpetservice.com\/Blog\/pet-services-blog\/pet-business\/how-to-start-your-own-dog-walking-business-pt-3\/","title":{"rendered":"How to Start Your Own Dog Walking Business, Pt 3"},"content":{"rendered":"

Getting Dog Walking Clients So That You Can Start Earning Money<\/b><\/strong><\/h2>\n

\"How<\/p>\n

This is part 3 on how to start your own\u00a0dog walking business. You can check out part 1 in the series on Services to Offer<\/u><\/a>, or part 2 on Researching the Competition<\/u><\/a>.<\/p>\n

Let\u2019s cut to the bottom line\u00a0and the bottom line is about money. You are starting your own dog walking business, or pet sitting business\u00a0so that you can make money. And you need clients to do that. Yes, I know, you love dogs and cats and animals in general. But it\u2019s all about the money when you are walking dogs or going to pet visits in extreme heat or cold, or heavy rain and snow.<\/p>\n

I\u2019m going to cover the methods I used when I first started and the methods that I use now 10 years later. The last big topic I will also cover\u00a0is\u00a0scheduling the initial meet-and-greet with the clients and their pets. I am not a salesman, so I won\u2019t be covering sales techniques to \u201cclose the deal\u201d. If you have the qualities of a salesperson then it should be easy. I\u2019ve had over 300 clients so I must be doing something right.<\/p>\n

 <\/p>\n

Offline<\/b><\/strong>\u00a0<\/b><\/strong>Techniques<\/b><\/strong><\/h2>\n

Business name and Logo<\/b><\/strong><\/h3>\n

Now is the time to choose a business name and to create a logo. You will need them for the techniques I will cover in this article. Definitely nail down your name first, the logo can come a little later.<\/p>\n

Keep it simple. Don\u2019t try to be cute or clever. I chose \u201cFairmount Pet Service\u201d because the neighborhood I live in is Fairmount, and I added \u201cPet Service\u201d because I offer pet sitting and boarding in addition to dog walking. Also, the phrase \u201cpet service\u201d has a decent amount of search volume.<\/p>\n

Flyers<\/b><\/strong><\/h3>\n

Posting flyers around my neighborhood is how I got my first two clients. I had Fairmount Pet Service large and at the top. Below that, I added the services I offer and the rates for 15-minute visits. I added some graphics of a dog and cat if I recall. Just do something similar.<\/p>\n

Try Canva <\/u><\/a>to design your flyer, logo and business cards. It is a free graphic design site and they have templates for all those and much more. Add your\u00a0business name and make it large so people start to see it\u00a0around the neighborhood. And add your logo as well if you have one. When you are done with the design, download it as a pdf file so that you\u00a0print out\u00a0copies. Make sure you add the little tear-off parts with either your email address\u00a0or web address.<\/p>\n

Staple or tape them on poles at corners or where people walk their dogs. Make sure they are about eye level.\u00a0Also, try putting them up on Friday nights or on the weekend, I\u2019ve had mine taken down, most likely by competing walkers. But since most walkers are not walking on the weekend, you\u2019ll be sure to have them up all weekend.<\/p>\n

Business Cards<\/b><\/strong><\/h3>\n

You can also put business cards on bulletin boards at grocery stores, coffee shops, and anywhere else you can find. You can also try pet stores but I\u2019m sure they are always being asked by walkers to leave their cards. I get my business cards from jakprints<\/u><\/a>.\u00a0My last order was for 1000 cards and the cost was $52.<\/p>\n

If you are the outgoing type, you can also\u00a0start talking to dog owners while you are out and about. Tell them you are starting a business and ask if you can give them a business card. Don\u2019t be pushy. Ask them to give the cards to anyone\u00a0they know who own a pet.<\/p>\n

 <\/p>\n

Online Techniques<\/b><\/strong><\/h2>\n

Social Media<\/b><\/strong><\/h3>\n

Another easy method to get clients is to post on all your social media accounts. Let all your connections know so that they can share your post. Someone you know may know pet owners in your area. And don\u2019t do what I did and use your personal accounts for your business.<\/p>\n

You can get more than one Gmail account\u00a0for Google+. The same goes for Pinterest\u00a0and you can also get a business account with them. Facebook has the option to create a separate business account as well. I did not have personal accounts for Twitter and LinkedIn so I just created accounts for my business. Just look into every social media site and set up an account specifically for your business. Then share the links to those accounts on your personal accounts.\u00a0Ask all your connections to Like and Share.<\/p>\n

Business Listings<\/b><\/strong><\/h3>\n

The next method is creating business accounts on sites that allow business listings. I mention some\u00a0of the sites in the last article about researching your competition so take a look at that article. You may or may not get business from these sites, but it\u2019s really about creating backlinks for your site and having an online presence.<\/p>\n

It took me months to find sites where I could submit my listing and create all the accounts. There are other\u00a0sites\u00a0where\u00a0I created accounts but the sites do not exist anymore. And now there are a lot more where I need to get listed. I found two excellent\u00a0articles that list sites that allow you to submit your business details. Some are free, some make you pay to be listed.\u00a0The article with the 57 sites also list them in descending order of Domain Authority:<\/p>\n

Top 20 Places to List Your Business<\/u><\/a><\/p>\n

The Ultimate List: 57 Online Local Business Directories<\/u><\/a><\/p>\n

Forums and Q & A Sites<\/b><\/strong><\/h3>\n

Join the best forums in your niche and become active in them. Do not push your business or add your website link on every post or reply or you may get banned\u00a0(I\u2019m banned from a pet forum – oops). Some forums allow you to add your link as part of your signature so that each time you reply to a post\u00a0you link is added.<\/p>\n

Quora<\/u><\/a>, Reddit<\/u><\/a>, and Yahoo <\/u>A<\/u>nswers<\/u><\/a>\u00a0are also places where you can reply to questions and add your site link\u00a0with your replies. And a website link\u00a0is best, not your Facebook link. Reply to any post or question where you believe that you have something valuable to add. Also, both forums and the Q&A sites will give you ideas about blog posts to write, as well as help you get\u00a0more knowledgeable about all things pet related.<\/p>\n

Website\u00a0<\/b><\/strong><\/h3>\n

You should definitely look into creating a WordPress website. It\u2019s far better than Wix or Squarespace, but it is harder than either of them to learn\u00a0in the beginning. Take the time up front and do it right. I have a lot of YouTube videos on using WordPress in my playlist. Contact me and I can give you links to what I believe are the best videos and channels to watch.<\/p>\n

When you start to design your site, just copy your competition. But the basics apply to all sites: Homepage, Services, About, Contact, etc. I will be writing a post specifically on using WordPress to create a dog walking & pet sitting site. Look for that in the future as I will be commenting on some horrible pet site designs, though my site isn\u2019t the greatest either. It\u2019s just that I\u2019ve looked at over 40 or so sites and some are REALLY bad.<\/p>\n

Creating pages\u00a0is super easy\u00a0once you learn the basics of WordPress. And then there are posts. Posting articles related to pets can really help you appear as an expert assuming you write quality posts.\u00a0Plus well-written posts can rank high on Google searches which will help your site overall.<\/p>\n

Graphics<\/b><\/strong><\/h3>\n

I mentioned above about not worrying about a logo right away, but you should create one if you have a website. You can try to create one yourself or search online for logo making sites. I currently don\u2019t have one. I did but then I did a total redesign of my site using my WordPress theme. I have clients at this time so I’m not too worried about it. I\u2019m concentrating on writing articles. I\u2019ll get to the logo on a slow day.<\/p>\n

You\u2019ll also need photos and graphics for various pages on your site, for your blog posts, and for social media sites. Take photos of every pet that your friends and family have. Pinterest has Rich Pins which have your website on them and are linked to your posts or pages. Google Business also has a feature where you can create posts, though short ones. You have to get your business name and links to your site and profile on as many sites as possible.<\/p>\n

 <\/p>\n

Meeting Prospective Clients<\/b><\/strong><\/h2>\n

So stay positive and you\u2019ll get people contacting you, most likely through emails. Reply that you have availability and ask when would be a good time for you to come to their place for an initial meeting. Just be yourself and go from there. Here are some tips that I always do:<\/p>\n

    \n
  • Bring dog treats in case the dog is the shy type. Ask first if it would be okay. Some dogs, like mine, can only have grain-free treats so buy those kinds.<\/li>\n
  • Focus on the dog, or cat if it\u2019s a pet sitting client. Let the conversation flow in the direction of what they want exactly.<\/li>\n
  • Ask some important questions that make you sound like you know EXACTLY what you are doing:\n
      \n
    • \u201cDoes your dog have any health issues?<\/li>\n
    • \u201cIs he aggressive towards other dogs?\u201d<\/li>\n
    • Does she pull?\u201d<\/li>\n
    • \u201cWhere do you keep the leash?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

      You want to warm up to the dog AND the client. It will instill confidence in them if you ask about issues with the dog. A good final question is something like \u201cIs there anything else I should know?\u201d Assuming you think you can do what they want, give them a time range when the walk or visit will be. Also, ask them if they would like a text after the first walk to let them know how it went.<\/p>\n

      Now I mentioned about not closing like a salesperson, but don\u2019t just say bye and leave. Say something like, \u201cWhen do you need the first visit?\u201d and end with \u201cOkay, sounds great. I\u2019ll just need the keys.\u201d That kind of puts them on the spot and they\u2019ll feel a little obligated to give you the keys, assuming they like you. Sometimes prospective clients are meeting a lot of walkers and you are just one of them. That happens and I don\u2019t like it. I believe that is why some companies charge $10 for an initial meet-and-greet but advertise \u201cFirst walk free!\u201d<\/p>\n

      Then there is leaving notes\u00a0after your walks or visits. I leave my business cards after every visit. On the back of each card, I have a few fields that I check off: #1___, #2___ (they should be self-explanatory), Treats, Food, Water,\u00a0and Notes.\u00a0I check off each one that applies. Clients love it! You may want to consider doing the same.<\/p>\n

       <\/p>\n

      The Methods I Use These Days<\/b><\/strong><\/h2>\n

      I don\u2019t use flyers anymore or leave my business cards anywhere. Currently, I am looking at 50+ sites to submit my business, but that\u2019s a one-time thing. Hopefully, that helps my site rank higher in searches. Blog posts! Now obviously I\u2019m doing a lot of that. I create rich pins for all of my posts and submit them on Pinterest. I used to be active in the forums and Q&A sites but I stopped years ago. Now I\u2019m getting back into that for the purpose of my blog, not so much for clients.<\/p>\n

      I also use Google Adwords though I\u2019m not sure if I actually get clients thru my ads. It’s kind of confusing, so at this point I can’t help with Adwords. And that leads into a big mistake I made (and still make) is to ask all clients how they found out about you. That way you\u2019ll find out which methods are working and which need improvements.<\/p>\n

       <\/p>\n

      Conclusion<\/b><\/strong><\/h2>\n

      Stay positive and motivated!<\/p>\n

      Get your name out there. Talk to people. Post online everywhere! Here\u2019s something you might not like to hear. I got my first 2 clients within a month of putting up flyers. It took another nine months to get my next 2 clients. That\u2019s mainly because I didn\u2019t have sources like this post.<\/p>\n

      Hopefully, I explained everything well enough and that I\u2019ve been clear. Feel free to contact me or add a comment below if you have any questions. I\u2019m more than happy to help!\u00a0Also, check out part 4 in the series where I\u2019ll cover walking and sitting tips and getting reviews, testimonials, and references.<\/p>\n","protected":false},"excerpt":{"rendered":"

      How to start your own dog walking business part 3 is all about getting clients so you can make money. I cover the various online and offline techniques I used in the beginning and that I use now to have clients contact me. I also have pointers for when you meet new clients. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"on","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"on","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[10,22,19],"class_list":["post-1451","post","type-post","status-publish","format-standard","hentry","category-pet-business","tag-dog-walking","tag-pet-business","tag-pet-sitting","entry"],"yoast_head":"\nHow to Start Your Own Dog Walking Business, Pt 3 - Fairmount Pet Service<\/title>\n<meta name=\"description\" content=\"How to start your own dog walking business. 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